Fred Lemke

Fred is professor of marketing at the university of Waikato. He’s associate Dean Research and Postgraduate. He leads management workshops on the interface of marketing, sustainability, innovation, value creation, customer experience, and reputation. 

An expert in marketing and sustainability, Fred regularly speaks at international conferences. He explores topics that impact modern business and wider society – and typically considers business challenges against a supply chain and multiple-stakeholder background. He publishes his research in both practitioner magazines and high impact academic journals. 

Fred is also involved in externally funded research projects, including Understanding food value chain, network dynamics and consumers (EU, Horizon 2020) and Enhancing food safety and security of maize and rice in Vietnam (British Council Newton Fund). 

Alongside his academic work, Fred acts as a management consultant for international companies, specialising in strategic marketing and moving from a product-focused to a customer-centric mindset. 

Who am I?

• Professor of marketing at the university of Waikato.
• Visiting Professor at Vlerick Business School
• Guest Professor at Ghent University
• Visiting Professor at Strathclyde Business School, UK and the University of Economics Ho Chi Minh City, Vietnam
• Visiting Researcher at Newcastle University Business School, UK
• Doctor in Marketing in at Cranfield School of Management, UK
• Owner at Lemke Consulting Group