From IT-driven business to business-driven IT

Digital transformation journey of CZ

Steve Muylle

By Steve Muylle

Professor of Digital Strategy and Marketing

01 May 2023
insights-cz-case

“We wanted to work on digital leadership: to train our management level to become digital leaders who can handle our challenges. Digital leaders who have the skills and tools to experiment and learn, who make decisions based on data rather than their gut feeling. Digital leaders who can see the possibilities of digital technology and artificial intelligence and manage the organisation with these possibilities in mind, not as IT leaders but as business leaders.” Wise words by Fleur Hasaart, Data Manager at CZ Group, one of the Netherlands’ largest health insurers.

And CZ joined forces with Vlerick for this programme.

In what context is the health insurer’s digital transformation taking place? How was the customised programme approached? Which challenges did CZ have to overcome? What did the organisation learn? And what should you look out for if you want to develop your own customised programme? You will find the answers in this case study.

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Sarah Verhaeghe

Sarah Verhaeghe

Business Developer Digital