Web 3.0 and the metaverse

Making business sense of transformative digital technologies

Stijn Viaene

By Stijn Viaene

Professor of Digital Transformation

Bjorn Cumps

By Bjorn Cumps

Professor of Financial Services Innovation

Martin Butler

By Martin Butler

Professor of Management Practice

30 November 2023
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Artificial intelligence, the Internet of Things, blockchain, virtual reality, augmented reality and other forms of spatial computing … We are entering a new digital era – one that is more immersive, more contextual, and more integrated with the real world than ever before: welcome to the world of Web 3.0 and the metaverse.

Here are two exciting phenomena that could transform how we interact with digital technology and the internet, with digital content, and with the world around us. To fully appreciate the opportunities and challenges that lie ahead, you need to look beyond the technological aspects and focus instead on the applications and the value they can bring. This is why we have developed the Vlerick 4E framework. It provides a lens through which to view what is happening in the world of Web 3.0 and the metaverse, adding an extra layer of knowledge and insight that will inspire you and help you better navigate this emerging world, enabling you to unlock business value from its transformative technologies.

What are the opportunities for your business? This paper will put you on the right track to finding out. You will learn the key concepts that are essential to grasp the potential of Web 3.0 and the metaverse. Explore our framework for identifying and evaluating the business opportunities they offer. And discover real-world examples of how this framework can be applied in different domains and industries. Get ready to be inspired!

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Embracing the 4E Framework for Web 3.0 and the Metaverse

In today's digital landscape, organisations are heavily investing in artificial intelligence. However, the transformative shifts in Web 3.0 and the Metaverse are equally significant. In this video, Vlerick professor Bjorn Cumps delves into the innovative '4E Framework', providing a comprehensive lens to navigate this dynamic space.


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Annelies Claeys

Annelies Claeys

Project Manager New Business