The unlocking power of Digital Transformation & AI
7 key takeaways from the webinar
By Philippe Baecke
Professor of Business Analytics and Artificial Intelligence
How can businesses harness digital transformation and AI to stay ahead of the curve? That was the key question explored in a recent Vlerick webinar led by Professor Philippe Baecke, an expert in digital strategy and AI. During this insightful session, we explored how organisations can leverage technology to drive innovation, enhance customer experience, and create new business opportunities.
The age of AI-driven transformation
Digital transformation is no longer optional—it’s a strategic necessity. Companies that fail to adapt risk being left behind as technology continues to evolve at a rapid pace. AI, in particular, is reshaping industries by automating processes, optimising decision-making, and unlocking new levels of efficiency.
But while the potential of AI is immense, its successful implementation requires more than just technology. Businesses must rethink how they operate, upskill their teams, and create a culture of agility and innovation.
7 Key takeaways from the webinar
- AI is revolutionising business – From automating routine tasks to enhancing decision-making, AI is a game-changer across sectors.
- Data is your most valuable asset – Organisations that harness data effectively gain a significant competitive edge. However, data governance and quality are critical to making AI work.
- Digital skills are essential – Future leaders need to understand emerging technologies and develop a strategic approach to digital transformation.
- Customer experience is key – Technology is not just about efficiency; it’s about delivering more personalised and seamless customer experiences.
- Agility and adaptability matter – The most successful companies experiment, iterate, and embrace change rather than resist it.
- Ethics and AI go hand in hand – Responsible AI use is crucial for maintaining trust, fairness, and long-term success. Transparency in AI-driven decisions will become increasingly important.
- Leadership must drive change – Transformation starts at the top. Leaders who foster a digital mindset within their organisations create a culture where innovation thrives.
Curious to explore more? Tune into our podcast on how organisations can leverage technology to drive innovation, enhance customer experience, and create new business opportunities.
Are you ready to lead the future?
Digital transformation and AI are reshaping industries at an unprecedented pace. To stay ahead, business leaders need the right skills, mindset, and strategic approach.
Want to know more? Explore our management programmes in Digital Transformation & AI and take the next step in your leadership journey. Yulia Zhuk will be happy to answer your questions: +32 2 225 41 35 or yulia.zhuk@vlerick.com.