The power of partnerships

UCB recognises that the widespread adoption of digital technology across its business is not a choice, but a necessity to improve business performance and create new value propositions to help patients live their best possible lives. “How do you get a large group of people to understand what digital transformation is and why it's important, without telling them what they need to do, but instead empowering them to experience it and to determine the actions needed to move forward?” Speaking is Emmanual Caeymaex, Executive VP Immunology Solutions and Head of US at UCB. In 2020 this world-leading pharmaceutical company partnered with Vlerick for an in-company education programme that is currently halfway through.

How is the education programme set up and what prompted UCB to opt for Vlerick? How does UCB’s Digital Council fit in? Why are partnerships so central to UCB’s digital business transformation, and what factors should be considered when choosing a partner? What has already been achieved? Reflecting on UCB's digital business transformation journey so far, Emmanuel shares some valuable insights gained along the way and offers practical advice for organisations facing similar challenges.