Vlerick Business School is the runner-up in the FOME Learning Design Awards 2024
By Steve Muylle
Professor of Digital Strategy and Marketing
We’re thrilled to have been voted runner-up in the FOME Learning Design Awards 2024 for our innovative online approach to several executive education as well as customised programmes. The winners were selected through live voting by members of the FOME community who were gathered at the annual FOME conference, hosted by Rotterdam School of Management.
The FOME Learning Design Awards recognise exceptional innovation and dedication in creating impactful digital learning experiences within the FOME Alliance. Recipients demonstrate excellence in advancing digital education and embody the values of collaboration and innovation.
The FOME Alliance is a global network of innovative business schools collaborating to create engaging and cutting-edge online learning journeys. Being a member since 2022, Vlerick Business School has committed to advancing digital learning innovation in business education. Professor Steve Muylle, Associate Dean Digital Learning at Vlerick Business School, currently chairs the FOME Alliance.
We’ve won the award for our case on personalised learning through the integration of a plug-in called Wobo and the Generative AI tool called ElevenLabs. Hilal Serin Demirler, Learning Designer, explains: “Personalisation is becoming ever more important when creating online learning journeys and online programmes. Participants want to be able to process content according to their personal preferences. The use case we submitted for the award caters for that trend.”
Throughout our Take the Lead in Sustainability Management programme, participants can create an individual workbook consisting of the key programme elements such as frameworks, images or text boxes – and they can add their individual reflections across the various modules. At the end of their learning journey, they have compiled their own personal learning log. To help us achieve this, we use the Wobo plug-in. It helps educational institutions design and create digital interactive workbooks that keep students engaged and help them apply learning concepts.
José Gerardo Herrera, Senior Learning Designer, adds: “The other use case is about accommodating participants who prefer audio over text when processing new course material. ElevenLabs is a text-to-speech and AI voice generator that generates high-quality speech in any voice, style, and language. By converting text content to an audio format, participants can switch from reading to listening at a moment’s notice.”
These are just two examples of how Vlerick strives to enhance the digital learning experience – and we’re committed to continuing to develop more innovative learning solutions in the future.