Advanced Management Programme
Become a better strategic leader
in Open Executive Education in Belgium and #27 worldwide
The challenges and opportunities facing your company are ever-changing. Which means you need leadership skills that can drive competitive advantage, no matter what the future holds. Over the course of one year, this 16-day general management programme is a transformative experience that allows you to reframe your leadership role and strategic thinking.
If you’re looking for a senior management programme that opens your mind, boosts effectiveness and transforms your leadership approach, the Advanced Management Programme is for you.
In a world where change is the only constant, you must challenge your thinking and broaden your strategic perspective, for yourself and your company. The Advanced Management Programme aims for precisely that: lasting impact. Think of it as a transformative general management programme for senior managers. In synergy with a group of high-calibre participants, we will redefine your leadership role and strategic mindset at different levels.
The Advanced Management Programme is founded on two pillars – strategic decision-making and your role as a leader. The programme takes you on a journey that reframes your entire way of thinking and your approach to leadership and makes them future-proof.
Module 1: Your strategic arena
We begin with a sharp focus on the winning strategy for your business environment. We outline the key elements needed to formulate that strategy effectively. What are the critical decisions you need to make when selecting your strategy? How do you craft a winning strategy? And how do you set yourself apart from other players in the same strategic arena?
The final part of this module focuses on strategy implementation, monitoring, and evaluation. What makes or breaks a successful strategic implementation? You’ll work with tools like strategy maps and scorecards, applying them to your own company during a simulation. This way, you can measure and track the success of your strategy.
After completing this module, you will meet with your sounding board group for an initial discussion on the scope of your strategic project.
Module 2: High-performance leadership
In this module, you will reflect on your leadership role. What does impact mean, and how much influence do you have as a leader? This module also marks the start of your 360° feedback process, which you will later discuss with your sounding board group and a Vlerick professor. Additionally, we will explore organisational culture and structure.
In the second part, we will discuss how to drive change within your company. You will be introduced to a change model based on six organisational ‘batteries’. This model will help you manage both the tangible and intangible aspects of change more effectively.
Afterwards, you will receive your first project coaching from our faculty.
Module 3: Decision-making impact
During the third module, you will dive into the various aspects of corporate finance essential for every senior executive—such as raising capital, capital budgeting, and business valuation. You will then sharpen your negotiation skills and develop a framework that elevates your negotiations to true win-win deals.
After this module, you will have dedicated time to meet with your advisory group. You can also take advantage of additional one-on-one project coaching from our faculty.
Module 4: Navigating trends
In this module, we explore how you, as a leader, can respond to emerging global trends. We take a closer look at the impact of sustainability and digitalisation, summarising key sustainability models for you. Next, we address the implementation challenges and what they mean for your organisation.
We also focus on digital strategy, as the impact of digital technology cannot be underestimated. You will learn how to tackle digital challenges and use them to enhance your organisation’s competitiveness.
On the final day of this module, we will cover strategic integration—bringing together all strategic models in a final, concluding case study.
Closing module
We wrap up the programme in style with a graduation dinner. After completing your journey, you can schedule a one-on-one session with your Vlerick professor at a time of your choosing. The goal? To translate your insights into practice and unlock new opportunities to take your business to the next level
- Learn to think and act strategically
- Finetune your leadership ability and become a driver of positive change
- Strengthen your financial knowledge and insights
- Create impact in your own company by tackling a concrete strategic challenge within your organisation—with a clear focus on the future
- Gain expertise in proven Vlerick tools such as the strategic toolkit, the digital maturity scan, and the Vlerick change model—and apply them to your strategic project
- Understand how to integrate different management disciplines within your strategic framework
- Build a lifelong, diverse network with your fellow participants – and learn from their experiences
- After graduating from this programme, you are entitled to join our alumni network. Visit the Vlerick Alumni website for more information
Want to get a flavour of this programme? Watch the participant testimonials on this video and get a feel for the energy, enthusiasm, the approach to learning, the return on investment for you and your company and why previous participants recommend this programme to you.
- General managers who want to future-proof their strategy and leadership role
- Business leaders and functional directors with a solid management background and a mandate to help shape key strategic decisions
- Business unit, regional, and functional directors with a strong management background and the authority to influence essential strategic choices
- Professionals with at least 15 years of work experience, including a minimum of four years of strategic responsibility at the business unit or corporate level
- For companies with fewer than 50 employees, we recommend the Vlerick SME Excellence programme
In previous editions, we had the pleasure of welcoming participants from companies like:
To apply for this programme, you need to complete four steps:
1. Check your eligibility: Check if you meet the admissions criteria for the programme you want to apply for.
2. Submit your application: Fill out the application form and upload it together with your cv or LinkedIn profile.
3. Take part in an interview: When we receive your application, we’ll get in touch to set up an interview. This will take about an hour and will cover:
- Your professional experience and current challenges
- Your career ambitions
- Why you want to take the programme
4. Confirm your registration: If you pass the interview, we’ll send you a registration form. You’ll have two weeks to complete and submit the form to confirm your programme place.
Success stories
Stefaan Lauwers
CEO at Partena Ziekenfonds
I’ve been the director of the Partena Health Insurance Fund since 1991. I've witnessed merger after merger. This means you must constantly question your raison d’être and modus operandi. I’m 59 years old, and was 57 when I did the Advanced Management Programme. The programme forces you to think and also to do. Your mindset is expanded, which means you start investing your energy at the right time in the right things.
Kurt Verweire
Professor of Strategy
Kurt Verweire is a specialist in helping companies to develop and implement winning business strategies.
Kristof Stouthuysen
Professor of Management Accounting and AI-driven Finance
Kristof Stouthuysen drives sustainable value creation with management accountancy – and leverages technology to make better financial decisions.
Katia Tieleman
Professor of Negotiation
Katia Tieleman provides leading companies with the mindset, tools and approaches to turn negotiation and conflict challenges to their advantage.
Stijn Viaene
Professor of Digital Transformation
Stijn Viaene is dedicated to helping executives transform their enterprises for a digital world.
Steve Muylle
Professor of Digital Strategy and Marketing
Steve Muylle creates business impact with actionable insight about digital technology.
Katleen De Stobbeleir
Professor of Leadership
Katleen De Stobbeleir is inspired by leaders who stand up and speak – and she is passionate about those who have the courage to sit and listen.
Jean Vanhoegaerden
Adjunct Professor of Change Management
Jean Vanhoegaerden has over 25 years of experience teaching executive education programmes across the world.
Wouter De Maeseneire
Professor of Corporate Finance
Wouter De Maeseneire is passionate about explaining financial management principles by linking finance to business models and strategies.
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